Professor Sistrunk, starts off class with a Google video that completely captivated me. It was a showcasing live action demo of Google's new Glasses. It allows you to view life totally different than before. You are able to stay connected to your social surroundings at all times. The best part about it is that the new technology is displayed over the glasses allowing one to seamlessly continue day to day actives while utilizing this new innovation. http://youtu.be/Vb2uojqKvFM
Google is smart to whip this technology out because of one thing advertisement money. Google has recently started a new privacy agreement where it captures your personal data whether it be on the websites you visit via Google Chrome or by YouTube. From this data they gather information and advertise specific items to you the consumer based on the things you are looking at. Presently when you go to search anything in a Google search bar you are given a list of results. The way Google and advertisers make money is by having their sites on that first page of the site once you enter in a search. Google uses different services such as AdSense, AdWords, and Analytics to give both Google and the advertisers statistical information based on their advertisements.
When advertising it is best to be on the first page, but it is also okay to have your advertisement on subsequent pages. Obviously the first page is the best page because all are going to run across the first page that they get their search returns on. Professor showed us the sites he uses to advertise to his customers. Using the website http://www.formsite.com/ it allows one to send out a mass email blast to everyone that clicks on a certain link to receive an email for an example an appraisal form. The website lists peoples emails that have depending on how you have your site set up, allows you to see who has visited your site, who has clicked something and etc. Using websites such as Google Analytics it will show you a detailed account of if someone has visited your site and might have clicked on something. Then with that information you can look at form site to see more specially who has visited by viewing their email addresses. From that you can get a better idea of who clicked on what and from there be able to contact them.
By the closing of class I was informed on many different online avenues one might take in order to track and keep up with statistical information in regards to the advertisement of something that pertains to my company.
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